Advertising Objectives

Advertising objectives are the communication tasks to be accomplished with specific customers that a company is trying to reach during a particular time frame. A company that advertises usually strives to achieve one of four advertising objectives: trial, continuity, brand switching, and switchback. Which of the four advertising objectives is selected usually depends on where the product is in its life cycle.

Functions of Mass Media

Almost everyone gets his or her information about world, national, and local affairs from the mass media. This fact gives both print and electronic media important functions that include influencing public opinion, determining the political agenda, providing a link between the government and the people, acting as a government watchdog, and affecting socialization.

3-Point Lighting

Key Light - Fill Light - Back Light
The best lighting technique is 3-point lighting. In 3-point lighting 3 lights are used. A key light, a fill light, and a back light. A key light is the main light that is placed at a thirty to forty-five degree angle in front of the subject and to the side of the camera.

Media and World War II

Probably every conflict is fought on at least two grounds: the battlefield and the minds of the people via propaganda. The “good guys” and the “bad guys” can often both be guilty of misleading their people with distortions, exaggerations, subjectivity, inaccuracy and even fabrications, in order to receive support and a sense of legitimacy.