Media monitoring is paying attention to who's saying something about your company, your competition, your market, and any other subject that's important to you and your operations. In today's environment, media monitoring must encompass more than just print, expanding to the internet, television, and social media.
Showing posts with label mass media. Show all posts
Showing posts with label mass media. Show all posts
Monday, November 29, 2021
Sunday, November 21, 2021
Are You Still Making These Graphic Design Mistakes?
No Proofreading
Another graphic design mistake that web owners make is not proofreading their text. They should make sure that the content they add to their site has no grammatical and spelling errors. Some viewers are particular about these things so for instance, when they see a sentence with wrong grammar or no punctuation mark, they do not continue to read the whole piece. They may view such businesses as unprofessional. Therefore, text should always be proofread several times before being published.
Wednesday, February 24, 2010
Functions of Mass Media
Almost everyone gets his or her information about world, national, and local affairs from the mass media. This fact gives both print and electronic media important functions that include influencing public opinion, determining the political agenda, providing a link between the government and the people, acting as a government watchdog, and affecting socialization.
Wednesday, February 10, 2010
Media and World War II
Probably every conflict is fought on at least two grounds: the battlefield and the minds of the people via propaganda. The “good guys” and the “bad guys” can often both be guilty of misleading their people with distortions, exaggerations, subjectivity, inaccuracy and even fabrications, in order to receive support and a sense of legitimacy.
Wednesday, January 27, 2010
Centralization and Decentralization
Centralization refers to the union and consolidation of departments into one center. Within the center, standardization may occur on operations ranging from computer systems to networked resources, from employee policy and conduct to furniture layout and space allocation. Disadvantages are that organizational flexibility is often compromised and necessary changes in structure become difficult and slow to implement.
Thursday, January 21, 2010
Establishing a Media Organization
Establishing an organization requires a full understanding of the key characteristics. They include a vital vision, clear accountability lines, adequate facilities, reliable and diverse revenue streams, and high quality programmes and services.
Wednesday, January 6, 2010
Radio Play or Radio Drama
Radio Play/Drama is a form of audio storytelling broadcast on radio. With no visual component, Radio Play depends on dialogues, music and sound effects to help the listener imagine the story.
Wednesday, December 30, 2009
Media Organization
“Media Organization” is a deceptively simple term encompassing a countless array of institutions and individuals who differ in purpose, scope, method, and cultural context. Mass media include all forms of information communicated to large groups of people, form a handmade sign to an international news network.
There is no standard for how large the audience needs to be before communication becomes “mass” communication. There are also no constraints on the type of information being presented.
There is no standard for how large the audience needs to be before communication becomes “mass” communication. There are also no constraints on the type of information being presented.
Wednesday, November 11, 2009
Community Radio in India
Community radio is a type of radio service that caters to the interests of a particular area in need of mass awareness. The broadcasting material of community radio has to be popular to the local audience but can be a secondary issue for more powerful broadcast groups. In India, the campaign of Community radio started in the mid 1990s, soon after the Supreme Court of India approved the idea, passed on its judgment in the month of February 1995, and declared "airwaves are public property".
Wednesday, November 4, 2009
Non-Aligned Movement (NAM)
The Non-Aligned Movement(NAM) is an organization of states considering themselves not formally aligned with or against any major power bloc. It was founded in April 1955; as of 2007, it has 118 members.
Wednesday, October 28, 2009
History of Indian Radio
Broadcasting began in India with the formation of a private radio service in Madras (presently Chennai) in 1924. In the very same year, British colonial government approved a license to a private company, the Indian Broadcasting Company, to inaugurate Radio stations in Bombay and Kolkata. The company almost went bankrupt in 1930 but the colonial government took away the two transmitters and the Department of Labour and Industries started operating them as the Indian State Broadcasting Corporation. In 1936, this very Corporation was renamed All India Radio (AIR) and was controlled by the Department of Communications. When India became independent in 1947, AIR was made a separate Department under the Ministry of Information and Broadcasting.
Wednesday, October 21, 2009
Bombay Stock Exchange
The Bombay Stock Exchange Limited is the oldest stock exchange in Asia and has the greatest number of listed companies in the world, with 4700 listed as of August 2007. It is located at Dalal Street, Mumbai, India.
Bombay Stock Exchange is the oldest stock exchange in Asia with a rich heritage, now spanning three centuries in its 133 years of existence. What is now popularly known as BSE was established as "The Native Share & Stock Brokers' Association" in 1875.
Bombay Stock Exchange is the oldest stock exchange in Asia with a rich heritage, now spanning three centuries in its 133 years of existence. What is now popularly known as BSE was established as "The Native Share & Stock Brokers' Association" in 1875.
Thursday, October 15, 2009
World Bank
The World Bank is a vital source of financial and technical assistance to developing countries around the world. Its not a bank in the common sense. The World Bank is established on 1st July, 1944 during a conference of 44 countries in Bretton Woods, New Hampshire. It made up of two unique development institutions owned by 186 member countries—the International Bank for Reconstruction and Development (IBRD) and the International Development Association (IDA).
Wednesday, October 7, 2009
Federation of Indian Chambers of Commerce and Industry (FICCI)
The Federation of Indian Chambers of Commerce and Industry (FICCI) is an association of business organizations in India, headquartered in the national capital New Delhi. FICCI is one of the main organizations to fund and support many governmental and non-governmental educational institutes. It was founded by GD Birla and Purushottam Takkur in 1927, on the advice of Mahatma Gandhi.
Wednesday, September 30, 2009
How to Set Up Your Own FM Radio Station - Licensing and Start Up Issues
The basics of setting up a new radio station....
First you have to make decisions on two issues. You must choose the right place where your studio will be located. Also you must decide whether your radio transmitter will be placed at your studio or in a remote location.
Next, it’s time to obtain a FM radio station license that will allow you to legally broadcast your signal.
First you have to make decisions on two issues. You must choose the right place where your studio will be located. Also you must decide whether your radio transmitter will be placed at your studio or in a remote location.
Next, it’s time to obtain a FM radio station license that will allow you to legally broadcast your signal.
Wednesday, September 23, 2009
The Confederation of Indian Industry (CII)
The Confederation of Indian Industry (CII)was established in 1895. In the beginning, the name of the organization was Engineering and Iron Trades Association (EITA). EITA was set up with a goal to pressurize the British government to place government orders for iron and steel and engineering goods with companies based in India (the practice then was to place government orders with firms based in UK). The name was subsequently changed to Indian Engineering Association (IEA), Engineering Association of India (EAI), Association of Indian Engineering Industry (AIEI), Confederation of Engineering Industry (CEI) and finally to Confederation of Indian Industry (CII) in 1992.
Thursday, September 17, 2009
United Nations (UN)
The United Nations (UN) is an international organization whose stated aims are facilitating cooperation in international law, international security, economic development, social progress, human rights, and the achieving of world peace. The UN was founded in 1945 after World War II to replace the League of Nations, to stop wars between countries, and to provide a platform for dialogue. It contains multiple subsidiary organizations to carry out its missions.
Thursday, September 10, 2009
Non-Aligned News Agencies Pool (NANAP)
Non-Aligned News Agencies Pool (NANAP) is an arrangement of exchange of news between the news agencies of non-aligned countries who have for long been victims of imbalances and bias in the flow of news. The Pool came into existence in 1976. India was the first chairman of the Pool (1976-79). The Pool is a world-wide operation embracing four continents, viz., Asia, Europe, Africa and Latin America. The Pool news is transmitted in four languages--English, Spanish, French and Arabic.
Wednesday, June 3, 2009
Broadcast Vs. Print Media
Historical Differences:-
The main historical difference between broadcast and print media is their development. Print media, and thereby print journalism, evolved from a process. Anthony Smith (1980; in Herbert 2001) states: "Printing evolved from a series of divisions of labor that had been introduced in an effort to speed up the task of manuscript copying." In short, print journalism developed from a process already in place for centuries, namely the manual transcription of manuscripts. In contrast, broadcast media (and broadcast journalism) were born of technology. The telegraph, telephone, radio, television, and Internet were not built specifically for journalism nor did they evolve from some existing process related to journalism; instead, people adapted these inventions to serve the media. In this sense, broadcast is a relatively young medium especially when compared to print.
The main historical difference between broadcast and print media is their development. Print media, and thereby print journalism, evolved from a process. Anthony Smith (1980; in Herbert 2001) states: "Printing evolved from a series of divisions of labor that had been introduced in an effort to speed up the task of manuscript copying." In short, print journalism developed from a process already in place for centuries, namely the manual transcription of manuscripts. In contrast, broadcast media (and broadcast journalism) were born of technology. The telegraph, telephone, radio, television, and Internet were not built specifically for journalism nor did they evolve from some existing process related to journalism; instead, people adapted these inventions to serve the media. In this sense, broadcast is a relatively young medium especially when compared to print.
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