Showing posts with label Google. Show all posts
Showing posts with label Google. Show all posts

Wednesday, March 31, 2010

How To Get Good Pictures - Camera Composition

-Headroom: Enough room for the subject's head. Too low in the frame (too much headroom) makes them appear short. Not enough headroom makes them look tall and scrunched. Correct headroom gives the subject just enough space around their head to make them look comfortable.

-Eye placement: Should be in the top third of the screen (see rule of thirds). You want the viewer not to notice the camera-work so, make it look natural and standard.

Wednesday, March 17, 2010

Unique Selling Proposition

The Unique Selling Proposition (also Unique Selling Point) is a marketing concept that was first proposed as a theory to explain a pattern among successful advertising campaigns of the early 1940s. It states that such campaigns made unique propositions to the customer and that this convinced them to switch brands.

Wednesday, February 24, 2010

Functions of Mass Media

Almost everyone gets his or her information about world, national, and local affairs from the mass media. This fact gives both print and electronic media important functions that include influencing public opinion, determining the political agenda, providing a link between the government and the people, acting as a government watchdog, and affecting socialization.

Wednesday, February 10, 2010

Media and World War II

Probably every conflict is fought on at least two grounds: the battlefield and the minds of the people via propaganda. The “good guys” and the “bad guys” can often both be guilty of misleading their people with distortions, exaggerations, subjectivity, inaccuracy and even fabrications, in order to receive support and a sense of legitimacy.

Wednesday, December 16, 2009

Sampling in Research

Sampling is the process of selecting units (e.g., people, organizations) from a population of interest so that by studying the sample we may fairly generalize our results back to the population from which they were chosen. When organizations require data they either use data collected by somebody else (secondary data), or collect it themselves (primary data). This is usually done by SAMPLING that is collecting data from a representative SAMPLE of the population they are interested in.

Wednesday, November 11, 2009

Community Radio in India

Community radio is a type of radio service that caters to the interests of a particular area in need of mass awareness. The broadcasting material of community radio has to be popular to the local audience but can be a secondary issue for more powerful broadcast groups. In India, the campaign of Community radio started in the mid 1990s, soon after the Supreme Court of India approved the idea, passed on its judgment in the month of February 1995, and declared "airwaves are public property".

Wednesday, November 4, 2009

Non-Aligned Movement (NAM)

The Non-Aligned Movement(NAM) is an organization of states considering themselves not formally aligned with or against any major power bloc. It was founded in April 1955; as of 2007, it has 118 members.