3-Point Lighting

Key Light - Fill Light - Back Light
The best lighting technique is 3-point lighting. In 3-point lighting 3 lights are used. A key light, a fill light, and a back light. A key light is the main light that is placed at a thirty to forty-five degree angle in front of the subject and to the side of the camera.

Media and World War II

Probably every conflict is fought on at least two grounds: the battlefield and the minds of the people via propaganda. The “good guys” and the “bad guys” can often both be guilty of misleading their people with distortions, exaggerations, subjectivity, inaccuracy and even fabrications, in order to receive support and a sense of legitimacy.

Methods of Research

All methods of research can be classified as;
1) Quantitative Research
2) Qualitative Research

Centralization and Decentralization

Centralization refers to the union and consolidation of departments into one center. Within the center, standardization may occur on operations ranging from computer systems to networked resources, from employee policy and conduct to furniture layout and space allocation. Disadvantages are that organizational flexibility is often compromised and necessary changes in structure become difficult and slow to implement.

Establishing a Media Organization

Establishing an organization requires a full understanding of the key characteristics. They include a vital vision, clear accountability lines, adequate facilities, reliable and diverse revenue streams, and high quality programmes and services.