Event Promotion Tools

Tools of Event Promotion:-
1) Advertising
2) Public Relations
3) Direct Contact
4) Hospitality

Radio Play or Radio Drama

Radio Play/Drama is a form of audio storytelling broadcast on radio. With no visual component, Radio Play depends on dialogues, music and sound effects to help the listener imagine the story.

Media Organization

“Media Organization” is a deceptively simple term encompassing a countless array of institutions and individuals who differ in purpose, scope, method, and cultural context. Mass media include all forms of information communicated to large groups of people, form a handmade sign to an international news network.
There is no standard for how large the audience needs to be before communication becomes “mass” communication. There are also no constraints on the type of information being presented.

Sampling in Research

Sampling is the process of selecting units (e.g., people, organizations) from a population of interest so that by studying the sample we may fairly generalize our results back to the population from which they were chosen. When organizations require data they either use data collected by somebody else (secondary data), or collect it themselves (primary data). This is usually done by SAMPLING that is collecting data from a representative SAMPLE of the population they are interested in.

Types of Advertising Research

Research can be conducted to optimize advertisements for any medium: radio, television, print (magazine, newspaper or direct mail), outdoor billboard (highway, bus, or train), or Internet. Different methods would be applied to gather the necessary data appropriately. First, there are two types of research, customized and syndicated. Customized research is conducted for a specific client to address that client’s needs. Only that client has access to the results of the research. Syndicated research is a single research study conducted by a research company with its results available, for sale, to multiple companies.