Methods of Research

All methods of research can be classified as;
1) Quantitative Research
2) Qualitative Research

Centralization and Decentralization

Centralization refers to the union and consolidation of departments into one center. Within the center, standardization may occur on operations ranging from computer systems to networked resources, from employee policy and conduct to furniture layout and space allocation. Disadvantages are that organizational flexibility is often compromised and necessary changes in structure become difficult and slow to implement.

Establishing a Media Organization

Establishing an organization requires a full understanding of the key characteristics. They include a vital vision, clear accountability lines, adequate facilities, reliable and diverse revenue streams, and high quality programmes and services.

Event Promotion Tools

Tools of Event Promotion:-
1) Advertising
2) Public Relations
3) Direct Contact
4) Hospitality