Paid Space or Free Coverage: -
-Advertising: The company pays for ad space. You know exactly when that ad will air or be published.
-Public Relations: Your job is to get free publicity for the company. From news conferences to press releases, you're focused on getting free media exposure for the company and its products/services.
-Advertising: The company pays for ad space. You know exactly when that ad will air or be published.
-Public Relations: Your job is to get free publicity for the company. From news conferences to press releases, you're focused on getting free media exposure for the company and its products/services.