Showing posts with label advertising types. Show all posts
Showing posts with label advertising types. Show all posts

Wednesday, August 12, 2009

Types of Advertising

Advertising, when properly understood, is a powerful tool for marketing. It can be most effective with products that can be differentiated from similar products based on consumer-accepted quality differences. However, regardless of the quality of a product’s advertising, it is important to remember that a product has to compete on its own. For example, brand preference cannot be established if the product fails to meet consumer expectations.