Showing posts with label Unique Selling Proposition. Show all posts
Showing posts with label Unique Selling Proposition. Show all posts

Wednesday, March 17, 2010

Unique Selling Proposition

The Unique Selling Proposition (also Unique Selling Point) is a marketing concept that was first proposed as a theory to explain a pattern among successful advertising campaigns of the early 1940s. It states that such campaigns made unique propositions to the customer and that this convinced them to switch brands.