Wednesday, May 6, 2009

Display Advertising Vs. Classified Advertising

Display advertising appears throughout the newspaper. It refers to graphically designed ads, often with logos, photos, drawings or borders.
Classified advertising, often referred to as "want ads," are text-only ads that appear in a particular section of the paper, classified according to type (Help wanted, real estate, for sale, want to buy, etc.). An ad with a border around it is considered a display ad even if it's located on the classified pages.

The Times-Gazette, like most newspapers, has separate departments for selling classified and display advertising, so you can save yourself time and confusion if you ask for the appropriate department when you call.

Classified ads are typically text only and are charged by the word or line. Display ads usually involve color and artwork and are charged by the amount of column inches they take up.

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